The Continued Struggle for the American Dream 

Nothing has exemplified the struggle to achieve the American dream than the Black experience. From the first slave ship until the present day, every generation of African-Americans has had to fight injustice and survival. As we know from contemporary movement Black Lives Matter, which organized as a reaction to police brutality and systematic oppression, we know we have plenty of work to do before the ‘promised land’ has been reached. The bravery and determination of black resistance, from slave rebellions to bus boycotts to contemporary demonstrations, has dismantled laws and implemented civil rights.

Yet the journey from slave to CEO is far from over, with racial prevalence in business as persistent as ever. The notion of an African-American with power and money has always been the greatest threat to white supremacy and thus has been met with violent suppression, and this fear continues to this day.

The historic oppression of African-Americans who have tried to succeed in business and the reasons why the fear of the successful black man has been so prevalent will be outlined in this article. We shall explore how these resistances have led to modern America and the slow dismantling of barriers for African-Americans in business.


Closing the racial wealth gap in America isn’t a simple fix, but many experts say education and financial literacy can help. To find out how can help educate African Americans in being financially competent, read Financial Literacy in the Black Community


The necessity of modern movements has proven the extent of contemporary racism and discrimination

We prove that progress has been made in the next two articles that we have dedicated to Black business in America. We look at some incredible companies in our article, Black-led and Owned Businesses we Should Know About. We also shine a light on some of Our Favorite Black-Owned Business Products to prove there can be no excuses when shopping not to have ethical considerations for our next purchase.


The Birth of Black Capitalism

Support’s growing

Although the growth of black businesses has been steady rather than spectacular, in recent years there has been more substantial growth in the active support of black businesses. Modern innovations are helping to offset archaic practices. With apps such as The Nile List and Official Black Wallstreet, consumers can find black-led businesses which they can support. 

In 2020-21 the United States saw waves of racial unrest, sparked by the murder of George Floyd. It’s interesting that in the aftermath of this, June 2020 saw record high Google searches for ‘Black-owned businesses near me’ and smartphone restaurant discovery apps added features for discovering black-owned restaurants. Businesses on social media lists also saw significantly increased sales.

The long road to freedom is finally seeing the dream of past struggles realized

Why this is important

The wealth gap in America today is shockingly large. When looking at the figures – white families having a median wealth 12 times greater than the average black family – without knowing the year it was recorded, one could naively assume that it was from 1921, not 2021. 


Having thriving businesses, equally represented by the diversity of America, we can help reduce these frightening figures. As reported by the University of Nevada, being a business owner “is a tangible pathway for African Americans to achieve economic parity and close the racial wealth gap.”


Another racial underpinning that’s still present in modern America is unemployment. Today, 6.6% of black Americans are unemployed, almost double the number of white Americans. By supporting black businesses, not only are we helping that individual, but the community whom they work in, and the gainful employment that that business provides. 


These are just a couple of examples as to why supporting black communities is to the benefit of us all, and an objective we should all have if we want the American dream to be a genuine aspiration for everyone.


Having overcome impossible odds, Black Americans are continue to pave a brighter tomorrow

A final word

We hope that this article has enlightened you about both the historical injustices the black community has faced in the United States, and how this has caused the greater black ownership of companies in the present day. With hope, this has inspired you to purchase from black-owned businesses. To help you, we found some amazing black-owned businesses, which we shared in this article. Because we found so many awesome products when we were making this list, we decided to also tell you about our favorite products from black-owned businesses, which you can read here


It’s not just African-Americans who are underrepresented in business. Women continue to face discrimination to this day. You can read about this in our ‘The History of Women in Power’

About DGW Branded

As a B Corp, DGW Branded takes pride in thinking beyond profit. We strive to see a more diverse America represent all of its people, as well as being more responsible to the planet we all share. That’s why we write articles such as these. 


Furthermore, we hire those from the foster care system to help pack our orders. To find out more about our workforce program, please visit this section of our website.


While we hope we’ve clarified some of the roles and responsibilities of each section of the B Corp movement, we’re always willing to help other businesses succeed in their societal and environmental responsibilities, please leave a comment if you have any questions. For your business needs, you can also speak to one of our experts to find out how DGW Branded can provide you with custom items for promo and staff needs.

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