Hand draw question marks with young woman

The B Movement, All the Terms You Need to Know

There is a growing body of movements that are looking to change the business landscape forever. Instead of being driven purely by profits, these organizations are putting purpose first. 


The only problem is things can quickly get confusing with all the different organizations and categories inside of these. The most prominent movement is B Corp, with Benefit Corps also seeing a rise in popularity. In this article, we’ll give a concise overview of each but if you want a more in-depth look at the difference, read our B Corps and Benefit Corps article.  

This article will look at everything B!

  • B Corps 
  • Benefit Corps 
  • B Impact 
  • B The Change 
  • B Labs



If you want to know more about social enterprises, check this blog out!


As we mentioned in the introduction, we have a full article dedicated to explaining everything there is to know about B Corps themselves, this is just the TL;DR version! The most important thing to know is that B Corps are changing the world, one act of community kindness at a time. B Corps are determined to put people before profit by ensuring that all of our employees have a quality life, as well as having programs that help those less fortunate in our community. 


Because of the rigorousness of the assessment to become a B Corp, the certification carries both pride to the business to which it’s awarded as well as to ethical shoppers who are looking to make conscious purchases. At the time of writing, there are over 4,000 B Corps all over the world. While there are some massive names such as Patagonia in the clothing industry, as well as thousands of brilliant B Corps delivering outstanding products for customers. 


Any business can become a B Corp (so long as it passes the tests!) In Purpose Printery’s article, B Corps and a Benefit Corps: What’s the difference? we prove this by looking at banks and insurers that go beyond the interests of their shareholders.

B Impact

B Impact is something every prospective B Corp has to know about. This is the assessment to see whether a business has the proven excellence to be awarded the B Corp certification. As we mentioned earlier, there are five areas that a business has to pass to become a B Corp. These measurements are constantly evolving to meet the latest expectations and to surpass contemporary standards. The maximum Impact score a business can achieve is 200 although hopping up Mount Everest is probably easier than getting full marks! A company ‘only’ needs 80 points to become a B Corp but because of the difficulty of the test, only one in five businesses that take the test become certified. Most companies score between 40 and 100 points out of the 200 points available.


To be honest, the B Impact Assessment is a great way to measure how your business is managing its social and environmental impact even if you don’t have any intention of becoming a B Corp. It’s a free tool so there’s no reason not to see how your business can improve, as well as it being a great way to compare your results to those of industry peers.

It’s not easy to become a B Corp but you won’t find many of us who regret it!

B Lab

B Impact is the test, B Lab is the certifying body. “B Lab became known for certifying B Corporations, which are companies that meet high standards of social and environmental performance, accountability, and transparency.”


While this is what B Lab is most renowned for, the organization has further uses. B Lab creates “standards, policies, tools, and programs that shift the behavior, culture, and structural underpinnings of capitalism.”


It’s thanks to the B Lab that the B Corp movement not only continues to flourish but also continues to be as impactful as possible. It alters the specifics of the assessment to continue the push in achieving excellence in all aspects of how a business can maximize its operations for the benefit of the community and the planet.

A drop in the ocean can create waves when B Corps come together

B The Change

While B The Change isn’t as ‘essential’ to becoming a B Corp as the B Impact assessment, we tell all of those who are seeking certification to check out this awesome website. B The Change tells stories that can inspire everyone from veteran B Corps to curious onlookers into understanding the B Corp philosophy.


The stories are diverse and include tales of B Corps that have achieved success, whether business or for societal good. Likewise, this website can be really informative for those considering whether or not to join the B Corp movement. There’s plenty of great tips on how to fulfill the potential of a company in being ecologically responsible and even how to position a business into becoming an actively anti-racist one.

Don’t wait for the change you want to see but be the change. That’s why we’re B Corps

Better Business

This is just a quick summary of each aspect of the ‘B’ movement. Checking out these movements’ websites will provide you with further understanding of the process of becoming a B Corp, as well as insights into what it’s like to actually be one. While the B Corp ideology may not be right for your company, it’s well worth taking a look – you be surprised by how profitable B Corps can be. We think you will enjoy reading our article, B Corps: The Future of Business to find out how there are as many internal benefits of becoming a B Corp as there are external.



As you probably already know, DGW Branded is a proud B Corp member. We pride ourselves on going the extra mile for the planet, as well as our work in the community. What you may not know is we hire those from the foster care system to help pack our orders. To find out more about our workforce program, please visit this section of our website.



While we hope we’ve clarified some of the roles and responsibilities of each section of the B Corp movement, we’re always willing to help other businesses succeed in their societal and environmental responsibilities, please leave a comment if you have any questions. For your business needs, you can also speak to one of our experts to find out how DGW Branded can provide you with custom items for promo and staff needs.

Let's Do Good Together.

Ten Brands Your Employees Will Love

This Campus Sustainability Month, we’re highlighting some of our favorite Branded products made from bamboo, cork, and even apple pulp. Let’s educate students about caring for our planet while having fun at the same time!

Read More »

A Guide to Campus Sustainability Month

This Campus Sustainability Month, we’re highlighting some of our favorite Branded products made from bamboo, cork, and even apple pulp. Let’s educate students about caring for our planet while having fun at the same time!

Read More »