Now that we’ve taken a look at consumers boycotting certain companies due to disapproving of their ethical practices, let’s turn our attention to more positive examples of ethical shopping, i.e. consumers buying products based on their awesome contributions to society.
One of the most famous examples of ethical buying is Fair Trade. Consumers are encouraged to spend a little extra on fair trade produced goods and in exchange they’re supporting the farmers who grew the crops with safer working conditions and better pay. By extension, each purchase of fair trade products is a statement that goods that do not support the quality of life to its workers as unjustifiable irrespective of any cost-saving.
Having been around since 1994, Fair Trade is one of the earliest examples of an organization that puts the rights of the worker and the preservation of natural resources above profit.
Yet in just the past few years we have seen an explosion in the rates of businesses that have ethical stances as a part of their DNA.
Whether it’s women-owned businesses or companies that donate a little profit and time back to the planet, we look at some of the amazing ethical business types out there. But why exactly are there suddenly so many businesses who do want to contribute to a better society?
The power we as a society can have through spending power alone is arguably a more powerful action we have into demanding the changes we want to see in the world than voting, or any other form of legal change.
Boycotting companies whose ‘profit at all costs’ can make them rethink their ideology. Likewise, the more we support businesses that protect the planet, and those who are led by historically marginalized members of society, the greater the opportunity we have of making business work for us all.
While we hope you have gained insight into how we can transform business through our shopping decisions, we go into more depth into the topic areas listed below.
Learn more about two different types of businesses, who they serve, how they are structured, what their goals are. Find out if you should consider incorporating one over the other for your business.