About 38% of the marketers surveyed
said it is extremely likely that they will attend an in-person show in the first half of 2022
It's 2022!
Stop using the same stuff for your trade shows!
Make sure you're prepared with these 5 tips...
42% of exhibitors
believe email marketing before the show is a good way to bring attention to their displays
Pro tip: Incentivize people to show up with prizes and exclusive discounts
Make sure to advertise that you’re going to be there on your social media and email campaigns
Create Fanfare
1
Many exhibitors will spend anywhere between $600 and $1,500 on their trade show display.
Pro tip: Swipe up for the best eco-friendly event items
Have a cool stand to catch people’s attention with eco friendly banners and recycled brochures
Stand out (literally)
2
52% of attendees are more likely to enter an exhibit if they’re offering some kind of giveaway or freebie
Get the Goods
Bags and cheap giveaways are overrated. Catch their eye and attention with items that create an impact- even on a budget
Pro tip: Eco-friendly items are the most popular!
3
78% of exhibitors believe social media is a powerful channel for people to experience the activities at a trade show.
Have something for everyone
Have multiple brand engagements at your stand to fit everyone's taste and style.
Lets look at some examples....
4
QR codes for the tech savy
Giveaways for the reward motivated
Videos for the visual learners
Engage in a game for the storytellers
Business cards or pamphlets for the traditional business man(or woman)
Ways to engage...
71% of SMEs (small and medium-sized enterprises) won business using face-to-face networking.
Engage with the Trade Show
Participate in speaking events or engage with other companies
Pro Tip: Businesses with small budgets greatly benefit from the face to face marketing
5
Trade shows, exhibitions, and events bring in about $13.2 billion every year...
and it’s an industry that continues to grow.
If you’re an exhibitor, you want to come with a plan so you can really make an impression and wow prospective clients.
It also doesn’t hurt to have promotional giveaway items to hand out to everyone who comes to visit your display.
Let us help you.
We are a B Corp and specialize in sourcing, branding, and delivering the most impactful products that are more than just "swag"