We partnered with Espolòn Tequila for their 2024 US tour, delivering branded merchandise, apparel, and interactive customization experiences across major music festivals like Pitchfork, III Points, and GovBall. With tight timelines and high expectations, we brought their mercado activation to life—on time and on trend.
Espolòn was hitting the road in 2024 with a multi-stop festival tour and needed an engaging, high-visibility activation to leave a lasting impression. The brand wanted to elevate its presence at each stop while managing multiple market partners, evolving timelines, and varied regional needs—all without losing creative consistency.
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At each stop, attendees were invited to visit the Espolòn Mercado, a vibrant, on-site experience where they could build their own tote bags using a curated selection of custom Espolòn patches. Our team supported pre-production sampling, creative refinement, and fulfillment, ensuring all items arrived on time and fully dialed in. On-site decoration teams added the final touches, bringing the customization moment to life.
We delivered thousands of on-brand products across locations, including:
• Custom Bucket Hats & Tote Bags
• Branded Barware & Beverage Accessories
• Neon Signage
• Festival-Exclusive Patches for On-Site Customization
The result was a standout activation that blended creativity, functionality, and brand storytelling. Patch kits sold out at each event. Branded merchandise was seen across festival grounds. And the Espolòn bar? Always packed.
Live Nation's head of global partnerships noted the overwhelming interest at each stop—signaling strong potential for expanded collaborations across more events in the future.
