To celebrate the launch of their waffle-textured apparel line, Nuuds tapped us to create a custom product that was unexpected, branded, and buzzworthy. The ask? A mini waffle maker—custom-molded with their logo and made in one of their signature brand colors—for influencer boxes and a surprise New York City pop-up.
Nuuds wanted to create something special that brought their new collection to life—literally. The idea: hand out real waffles from a branded food truck, then gift fans a custom waffle maker so they could recreate the experience at home. Their only requirements? The product had to be branded, totally on-theme, and done fast.
We worked directly with our overseas factory partners to design and produce a custom-molded waffle plate featuring the Nuuds logo. After multiple pre-production rounds to color match their signature “Oat” shade as closely as possible, we produced a full run of branded waffle makers in time for the NYC activation. At the event, the team rented a food truck and handed out free waffles and hot chocolate to fans who followed Nuuds on social. The first 300 people who made a purchase received the waffle maker free—and got a tactile sneak peek of the new textured collection.
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The event was a hit. The waffle makers sold out. The food truck ran out of waffles. And Nuuds' audience showed up in person and online to celebrate the brand in real life. It was a standout launch moment that drove awareness, generated social buzz, and brought the Nuuds vibe to life—one waffle at a time.
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